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Put a friendly URL on your website. ASPRedirector.NET allows you to use shorter, friendlier and more memorable URLs on your ASP.NET Web site. Passing parameters in the URL path avoids ugly querystring parameters and can simulate folder structures that users can visualise. This also helps to encourage search engines to index your pages and can dramatically improve their placement in search results. It also allows for site redesign and restructuring without losing traffic due to ‘link-rot’ as well as enabling next-generation extensionless URLs.

For a successful, friendly and easy to use Web site URLs are recommended that are:

• short and memorable
• easy-to-type
• visualize the site structure
• 'hackable' ( to allow users to move to higher levels of the information architecture by hacking off the end of the URL)
• persistent (ie. don't change)

ASPRedirector.NET makes it easy to achieve this by rewriting or redirecting requests from ‘fake’ or simulated pages to the real pages that execute.

A powerful configuration engine allows complete control over how and when redirection is performed using a combination of rules, regular expression matches and database lookups.

ASPRedirector.NET provides for:

Site Reorganization
You may have reorganised your Web site due to a redesign or growth and changed the name and/or location of some pages. Rather than lose traffic from people who have either bookmarked the old pages or from existing links and search-engine results you can instead redirect the requests to the new pages to avoid the 'linkrot' that can equal lost traffic.

Friendly URLs
Often the URLs that our dynamic database-driven Web sites generate are not the friendliest or most memorable. By redirecting URLs the long, ugly, querystring-type URLs can be shortened to much friendlier and more memorable ones.

Improved Search Engine Rankings
Many search engines such as Google take the URL into account when indexing a site. Some ignore the query-string altogether and may not even index your pages. Having the relevant keywords and product names in your URL can help to dramatically increase your search engine rankings and site traffic.

'Hackable' URLs
QueryString URLs make sense to programmers and web-developers who understand their purpose and how the site and database are likely to work behind the scenes but they are less intuitive to end-users who find a hierarchy of folders easier to visualise. By making your site appear to contain a folder-like hierarchy, it enables users to more easily manipulate the URL to find the information they require.

Email Friendly URLs
Long URLs can run into problems when they are automatically wrapped at 78 characters in email clients, breaking the URLs.

Rather than having instructions to copy and paste the URL fragments into one URL in the browser address bar (and having to rely on the users following them) it is much better to have shorter URLs that can be kept to one line.

With the increase in 'phishing' and spoofing, shorter URLs are also friendlier to users as they are quicker to visually scan and users will be more confident in clicking them without complex QueryString parameters.

Statistics for External Links
It's impossible to know what off-site links your visitors are following if you provide direct URLs in your site. By using a simple redirect though you can have the links appear in your IIS logs for later analysis.