Lucky Penny Software is a software company based in Austin, Texas, USA. Their products include AutoMapper and MediatR, which are some of the most popular libraries trusted by customers using Microsoft .NET. AutoMapper and MediatR started as free open-source projects developed by founder Jimmy Bogard (creator of Vertical Slice Architecture), totaling more than a billion downloads. These products evolved into full commercial offerings to better align with customer needs and to continue their growth and development. Today, Lucky Penny continues to improve and innovate these products that enable powerful, maintainable software architecture from startups to enterprises.